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Plug Into Austin’s Interactive Scene
By Gregory Foster | November 22, 2009
Convened By:
- Marcus Mateus [ @marcusmateus ]
- Steve Golab [ @stevegolab ]
Notes By:
Notes By Anne Gentle
Blog Post: Trip report from Non Profit Bar Camp Austin
Notes By Gregory Foster
Introduction
- Going to discuss “The Austin Equation”
- “Interactive” in the SXSWi meaning of the term.
Austin Equation
View more presentations from Bijoy Goswami.
The fundamental question: what exactly makes Austin special and how does it work?
- Keep Austin Weird
- Silicon Hills
- Michael Barnes with the Statesman identified Austin as an “Open City”, a really open and accessible area to start and join efforts. 04.06.2009
- However, the quantity can also be problematic in that there’s too much to do and join…
- The people of Austin – open to new ideas, nice.
- Provincialism cuts both ways. e.g.: NYC is provincial.
- University of Texas.
- Hunter Ellinger: A town where it is cool to be smart.
- As a nonprofit: you see high activity, more respect for NPOs here whereas in other places they might be considered “charity cases”.
- 6000+ NPOs in Austin.
- The presence of the state capital, especially for advocacy focused organizations.
- Slide about “Common Observations” – the “surface level”, maybe not necessarily the unique attributes about the city.
The Austin Equation
- Experience + Community = Scene (E + C = S)
- ATXequation listed as copyright holder, formally organized.
What is an Experience?
- Austin is good at packaging experiences rather than services (Alamo Drafthouse, Amy’s Ice Cream, RunTex)
- Pine and Gilmore graphic cited.
- Stages: Commodities -> Goods -> Services -> Experiences -> Transformations
- Anne Gentle [ @annegentle ]: As a business owner, one can focus on creating a good experience for your employees.
- Jon Lebkowsky [ @jonl ]: Community is when people have history, shared relationships and experience over time.
What is a Scene?
- “An aggregation of communities around a particular area”
- Slide listing Austin scenes (spiritual, fitness, sustainability, interactive, entrepreneurship, etc.)
Bootstrap Austin Model
Topics: 2009, Session | No Comments »

